In 1998, he introduced the unique staging form MUSICAL ON ICE, and as its author, screenwriter and director, he and his creative team participated in the realization of these musicals. The fairy-tale musical on ice FRAZÍK (1998), the romantic musical on ice ROMEO AND JULIET (2003) and the magical musical on ice CINDERELLA (2011). He began his professional artistic career in the ballet company of the State Theatre in Ostrava, where he performed a number of main character roles as a ballet soloist. Due to his versatile artistic talent, he also performed as an actor in drama and operetta companies. In the 1970s, he founded the Pantomime Theatre in Ostrava with his fellow actor Jiří Čapka. Later, as a mime, he was a guest of many shows in the Czech Republic and abroad with his solo, comic etudes. He gradually worked his way up to choreography and direction of various theatre genres. As a choreographer and assistant director, he collaborated with a number of leading theater directors and participated in dozens of programs on Czechoslovak Television. In the 1980s, he collaborated as a scriptwriter and director on large revue shows that were shown in Bulgaria, Germany, Belarus and France. Since the beginning of the 1990s, he has been mainly involved in musical creation. In October 2005, he produced and directed the first ever European tour of the most famous American figure skating show Champions on Ice, which was composed exclusively of European, world and Olympic champions. Jindřich Šimek wrote his own script for it called Planet of Champions. The show aroused enormous media and audience interest in many Czech cities. As a scriptwriter and artistic director, he collaborated with Slovak television JOJ. He prepared a series of fourteen live broadcasts of the entertaining family figure skating television show Hviezdy na laďe. For Majid Al Futaim Holding, UAE, he wrote the script and directed the show Magical Ice Carousel, which was presented with great success in thirty performances in the largest and most luxurious shopping center in the Mall of the Emirates in Dubai, where it was seen by 50 thousand enthusiastic spectators from all over the world. He accepted the offer of the Qtel company from Qatar and, as a scriptwriter and director, realized the Festive Ice Show with his team, which was attended by His Majesty Sheikh Hamad bin Khalifa Al Thani with the royal family and three hundred guests from all over the world. On order for the Chinese company Beijing Wanda Culture Industry Group Co, Ltd, he wrote the theme and script for the ice musical Butterfly Princess.